Podcast Recommendations For Business39795
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it is natural for individuals to start talking about their companies in their podcasts. Without clear podcast recommendations, you may find your self accidentally offending key clients or giving away company secrets. At the same time, smart companies realize that podcasting critical information and insight to clients and clients is an effective way to grow business.
IBM set a good instance for the business neighborhood in 2005 when it posted official podcast recommendations for its employees. IBM emphasized the ways that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go with out saying, workers working on secret and sensitive projects for long periods of time may inadvertently let slip a important piece of data. Clearly, any breach of safety could put IBM and its clients, which include the Federal Government, at serious danger. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outdoors company walls.
Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for example, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while putting podcasts on the exact same level as other media requests. IBM requests that employees treat requests to seem on other people's podcasts as the exact same as requests for interviews on tv or radio stations. Podcast guidelines at IBM suggest advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
