Stone Island’s Gross sales Are Up 10%, Even Exceeding Its Chairman’s Expectations
Rivetti begins with the novelty of retail when discussing the brand’s most necessary milestones of 2015. Once again the results have exceeded expectations, with greater development rates than those of most casualwear brands.
“The United States and New York specifically have been revenue accelerators of the brand and of its image: because of this, we decided to invest in the primary American flagship store beginning with New York, however we are also taking a look at Los Angeles,” he said. Another signal of optimism comes from Italy, which absorbs 35% of turnovers and the place orders for the next Summer season season have gone up by 11%.
“Two and a half years ago we had been very near promoting the company, but after two long negotiations we decided to go forward alone. From that second however, we have now accelerated both on retail in addition to on international development,” he mentioned. “We have been instructed that we weren't world enough and we might have to join a big group. Our response will be measured in the goals we achieved in 2015, which included 5 retailer openings, 4 of which abroad: Hamburg, Amsterdam, Antwerp and New York, and a plan for growth in the European countries wherein we have already got a robust presence, just like the UK, Germany, and Stone Island Store Benelux, and an extra funding in the US. Rivetti begins with the novelty of retail when discussing the brand’s most necessary milestones of 2015. As soon as once more the outcomes have exceeded expectations, with increased development rates than these of most casualwear brands.
“The United States and New York in particular have been income accelerators of the brand and of its picture: for this reason, we determined to spend money on the primary American flagship retailer starting with New York, however we're also taking a look at Los Angeles,” he said. Another sign of optimism comes from Italy, which absorbs 35% of turnovers and where orders for the subsequent Summer time season have gone up by 11%.
“Two and a half years ago we had been very near selling the corporate, but after two lengthy negotiations we decided to go forward alone. From that second nevertheless, we've got accelerated each on retail in addition to on overseas improvement,” he stated. “We had been informed that we were not world enough and we'd have to hitch a big group. Our response might be measured in the targets we achieved in 2015, which included five store openings, four of which abroad: Hamburg, Amsterdam, Antwerp and New York, and a plan for growth in the European nations wherein we already have a strong presence, just like the UK, Germany, and Benelux, and an extra funding in the US. In 2016 we'll open in Los Angeles, with a format that could be a midway level between a retailer and an exhibition area, with the intention to introduce our greater than 30 years of history”.
The divide between the Fall-Winter catalogue (fifty eight% of revenues) and the Spring-Summer catalogue is more and more balanced and the position of direct retail is more and more important. “In Italy in 2015 we opened in Turin and went at full capacity in Rome, the place we inaugurated at the top of 2014.
